Strategic Partnership Between PHC and Turkish FERRE to Launch Exclusive Cooking Appliances in JordanAMMAN – JORDANPrivatization Holding Company (PHC) recently welcomed a delegation from FERRE, the leading Turkish manufacturer of ovens and home appliances. During the visit, Mr. Ateiwian Al-Rawashdeh, CEO of PHC, met with Mr. Mustafa Serkesla, General Manager of FERRE, to discuss avenues for strengthening and expanding their strategic partnership across Jordan and the wider region, where FERRE has positioned PHC as its core industrial and marketing arm.The meeting focused on mutual cooperation and expansion plans in the Jordanian market, aiming to introduce cutting-edge products that meet consumer needs and align with global advancements in the home appliances sector.Both parties confirmed the upcoming rollout of a new line of FERRE freestanding cookers in the Jordanian market, alongside a comprehensive lineup of built-in ovens. Combining state-of-the-art technology with modern aesthetics, the new collection is engineered to suit contemporary kitchens while delivering top-tier performance and quality. The upcoming range will feature diverse models and designs tailored to different tastes and segments, offering Jordanian consumers a wide array of options. Notably, a selection of exclusive models will debut in Jordan for the very first time, available solely through PHC—a move that underscores the deep trust and strong alliance between the two companies.Commenting on the collaboration, Mr. Ateiwian Al-Rawashdeh, CEO of PHC, stated:"We are proud of our strategic partnership with FERRE, which marks a significant milestone in elevating the brand’s footprint in Jordan. Through this alliance, we aim to deliver the latest appliance models that seamlessly blend superior quality with modern design, alongside exclusive products available only through PHC. We are confident that this step will provide Jordanian consumers with broader choices, satisfy diverse preferences, and further cement our clients' trust in our offerings."This cooperation aligns with PHC's broader strategy to diversify its product portfolio and deliver world-class home solutions to Jordanian consumers by forging strategic alliances with major global leaders in the home appliances industry.About FERREFERRE is a premier brand specializing in the manufacture of kitchen appliances, offering an integrated range of products that combine high performance, innovation, and modern design.The company’s product portfolio includes:Cookers / RangesFreestanding ovensBuilt-in ovensHobs / CooktopsCooker hoods / Extractor fansMidi ovensFERRE delivers holistic solutions tailored to diverse consumer needs, maintaining an unwavering commitment to premium quality standards and modern technology. As one of the most prominent brands in the MENA region, the company continuously innovates by blending advanced technology with exceptional craftsmanship, consistently exceeding customer expectations and solidifying its prestigious standing in both regional and European markets.About Privatization Holding Company (PHC)Privatization Holding Company (PHC) stands as one of the region's leading industrial forces in home appliance manufacturing. The company operates vast industrial facilities spanning over 140,000 square meters, fully equipped with cutting-edge manufacturing technologies to ensure the highest benchmarks of quality and productivity.Through continuous investments in technology, innovation, and human capital, PHC has established itself as one of the largest and most critical appliance manufacturers in the Levant, dedicated to delivering innovative, high-quality products that meet local and regional market demands in accordance with global standards.
